Client nurture program
Every couple of months, your clients get a strategic, useful, unbranded gift with a handwritten card. No awkward "checking in" emails.
We plan the calendar, source the items, and ship it all. Referrals and repeat work tend to follow.
THE MATH ON KEEPING CLIENTS
Your cheapest marketing is the clients you already have.
Most businesses spend almost everything chasing new clients. The research says the money is in the ones you’ve already won.
25%
more profit, at minimum, from a 5% increase in client retention
Bain & Company, via Harvard Business Review
5x
cheaper, at minimum, to keep a client than to win a new one
Harvard Business Review
3x
more likely to buy from you: a current client compared to a new prospect
Marketing Metrics, Farris et al.
2x
as likely to help you again after being thanked
Adam Grant, Wharton
16%
more valuable, on average, is a referred client than one you found yourself
Journal of Marketing
88%
of people trust a recommendation from someone they know more than any ad
Nielsen
We recommend what we do ourselves
Three years of proof.
We’ve been doing this exact campaign with our own clients and top prospects for nearly 3 years and we are proof that it works.
It keeps bringing in referrals and repeat work, every single time.
the gift does the talking.
“I don’t know how you do it. The guilt is starting to build over here. Thank you for the BBQ Rub.” — G.F.
“I love the campaigns you send to me, thinking I need to start getting a little more creative.” — O.B.
“You always send the coolest surprise gifts! I just wanted to say thank you so much for the card and the seasoning. It will be used!” — J.M-K.