ACCOUNT-BASED MARKETING
You already know which companies you want. We build handwritten card and gift campaigns aimed at the people inside them who make the call.
Why most ABM stalls out
Most ABM programs run the same tactics as demand gen: Personalized email sequences, LinkedIn ads, a brochure. Your target accounts get that from every competitor, every week.
But what they're not getting are very strategic items paired with a handwritten note and designed in a sequence. That's precisely where we come in with ninja tactics.
Who should do ABM gifting?
This is for you if:
You know exactly who you want, and they’re not responding
Your buyers are a specific, hard-to-reach group
Your reps are sending follow-up #6 and still getting no reply
You’ve tried “personalized” outreach, and it still looks like everyone else’s
Follow-up number seven isn’t going to be the one.
We help you stop being one more email they ignore.
Boxing gloves for a healthcare tech company
Their buyers were independent medical practices drowning in fax-and-paper referral work. In talking with the client, we understood the core service they were selling was "stress relief" and "burnout prevention" so we built an entire campaign around this concept.
We sent boxing gloves with a handwritten card and a how-to flyer on how to punch your fax machine. Building humor and unexpectedness paired with a witty handwritten message generated what the Head of Growth remarked "We've never seen this much success in a direct mail campaign."
We are going to continue with other complementary items and messages to the prospects that didn't respond this first go-around, and expect compounding results. Stay tuned!
Photo: boxing gloves for a healthcare software company