Nurture Programs
Consistency keeps you top-of-mind.
A box might get noticed, but 3-5 additional boxes…you get their attention.
Your sales cycle is months long. One package can’t carry all of it. So we build one campaign theme and send a new piece every 6 to 8 weeks, each one picking up where the last one left off. First they notice you. Then they recognize you. Then they start wondering what’s coming next.
How does a sequence actually work?
You pick the accounts. We build or clean the list.
We build one theme around the problem you solve.
A new touch goes out every 6 to 8 weeks, each one with a different angle.
Anyone who replies or books comes off the list. Everyone else gets the next one.
It runs the length of your sales cycle. Don’t know how long that is? We plan for 12 months.
How does client nurture work?
Client nurture program
Every couple of months, your clients get a strategic, useful, unbranded gift with a handwritten card. No awkward "checking in" emails.
We plan the calendar, source the items, and ship it all. Referrals and repeat work tend to follow.
THE MATH ON KEEPING CLIENTS
Your cheapest marketing is the clients you already have.
Most businesses spend almost everything chasing new clients. The research says the money is in the ones you’ve already won.
more profit, at minimum, from a 5% increase in client retention
Bain & Company, via Harvard Business Review
cheaper, at minimum, to keep a client than to win a new one
Harvard Business Review
more likely to buy from you: a current client compared to a new prospect
Marketing Metrics, Farris et al.
as likely to help you again after being thanked
Adam Grant, Wharton
more valuable, on average, is a referred client than one you found yourself
Journal of Marketing
of people trust a recommendation from someone they know more than any ad
Nielsen
We recommend what we do ourselves
Three years of proof.
We’ve been doing this exact campaign with our own clients and top prospects for nearly 3 years and we are proof that it works.
It keeps bringing in referrals and repeat work, every single time.
the gift does the talking.
“I don’t know how you do it. The guilt is starting to build over here. Thank you for the BBQ Rub.” G.F.
“I love the campaigns you send to me, thinking I need to start getting a little more creative.” O.B.
“You always send the coolest surprise gifts! I just wanted to say thank you so much for the card and the seasoning. It will be used!” J.M-K.